Step One: Define Your Goals and Target Community
Before you launch your presence on Twitter, determine what specific goals and objectives you want to accomplish. Then parlay that into a methodical plan to build a community around that goal, including defining your target audience.
Step Two: Find and Follow Like-Minded Tweeters
Once you’ve set up a Twitter account, use www.Search.Twitter.com, www.Twellow.com, www.TweepSearch.com, www.TweetBeep.com, and similar tools to find other tweeters who share the same interests as you and would appear to make good members of your fledgling community. Then follow them.
Step Three: Read and Learn
For a week or two, read the tweets posted by those whom you are following and learn from them. Understand what their interests are and how they use Twitter to communicate with others. Note which tweets and tweeters are the most appealing to you and why.
Step Four: Create Effective, Compelling Tweets
When you’re ready to begin tweeting, first determine what topics you will write about. One of the most effective strategies is to position yourself as a subject matter expert in one or two areas. Make sure those topics directly relate to the community you’re trying to build. And take a thoughtful approach by writing clever, interesting tweets that are likely to be retweeted by others.
As is the case with pretty much everything on the Internet, content is king on Twitter. Build a strong foundation for your “Twitter brand” and give other tweeters a reason to follow you by adhering to these basic dos and don’ts when composing your tweets…
Do…
· Feature newsworthy items
· Divulge “inside information”
· Share original thoughts and ideas
· Participate in conversations
· Provide useful links
· Ask engaging questions
· Inject personality and humor
· Retweet when appropriate
Don’t…
· Discuss what you had for breakfast
· Tweet too frequently or infrequently
· Ignore questions or comments by other tweeters
· Try to promote your product or service in every tweet
Step Five: Develop Unique Content for Your Community
In addition to writing focused, compelling tweets, another important key to success in building a strong community on Twitter is to create special content that will be of interest to your followers. One of the most effective types of content enables the members of your community to easily find and interact with each other, such as lists of experts and leaders who tweet about subjects that directly pertain to your community. In my case, I developed a series of unique marketing-related lists:
· www.SystemicMarketing.com/top-cmos-on-twitter
· www.SystemicMarketing.com/top-marketing-book-authors-on-twitter
· www.SystemicMarketing.com/top-marketing-professors-on-twitter
more – http://www.social2b.com/index.php/2009/06/15/seven-steps-to-creating-a-b2b-community-on-twitter/