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For your Users

Website owners know exactly what they want - increase inquiries gathered through the Website, decrease abandoned shopping carts, and reduce calls to customer service, increase ad impressions, help employees become more efficient and as a result increase revenue and decrease cost of running business.

To obtain results from your website think of yourself as the "users" - your customers, employees, investors, and all others who visit your website. The "Rule of thumb" is a website must be created as a place where users want to come and stay.

Users come to your website if they can find it. They stay there if the site satisfy their needs and make them welcomed.
  • For new users it's most important to understand what the site about, what it can offer them and how to get these offerings. Besides users such as your employees whose work is to use your website; for others you have seconds to deliver them a needed message about the site.
  • For returned users it's most important to easily find information, accomplish tasks and receive appropriate help.
  • All users want simplicity - the easier they can find information they need and perform tasks they want the more productive your website site will be for them and as a result you will receive more business and traffic.
Your website is a way to help users get whatever they really want and need and get it as fast and easy as possible. You are also a user of your website, very special one who wants your website to bring money, satisfaction and simplify your life.


Glossary of successful website:

User-Centered Web Design is a process of creating web presence while placing the person (as opposed to the 'thing') at the center.

(Graphical) User Interface is the part of a computer program that the user sees displayed on the screen. Also used to describe how people interact with what they see on the computer screen.

Information Architecture is the organizational structure of the application and data as it is reflected in the user interface. Information Architecture is the base to of creating a good user experience; it's a blueprint of your website.

Web Usability is the concept of making a website easy enough to understand that an average person can use it without becoming frustrated.

SEO - Search engine optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

Web Standards refer to standards for creating web sites that are internationally agreed on as the best practices. The World Wide Web Consortium (W3C), is the international governing body that oversees the development of web standards such as XHTML and CSS. Sites built to meet current web standards will be more accessible and more usable.